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| Fake Louis Vuitton Speedy bag |
LOUIS VUITTON have fallen out once again with China's leading online e-tailer TAOBAO MARKETPLACE less than three years after the two signed a collaboration agreement Delorate Agency reported 14/10/2013.
The agreement Alibaba Group, China’s massive e-commerce firm, had announced with their partnership with French high fashion label Louis Vuitton that aimed to stop the sale of counterfeit luxury goods in China. And let's not forget the Taobao Teams Up With Apple, Gucci To Remove Counterfeit Products Delortae Agency reported 20/3/2011
The Alibaba-owned Taobao marketplace, China’s largest consumer-to-consumer online shopping outlet, is often flooded with knock-off designer goods in a country that largely turns a blind eye to their distribution. Alibaba, as a whole, handles more web transactions annually than both Amazon and eBay combined.
Louis Vuitton has filed suit in Beijing in connection with the sale of counterfeit goods on TaoBao, Alibaba’s e-commerce marketplace. According to Louis Vuitton’s complaint, which was filed in Beijing’s Haidian District Court, three individual sellers on the TaoBao platform were formerly convicted of operating a “serious” counterfeit counterfeit involving the sale of Louis Vuitton goods between 2011 and 2014. As a result, Louis Vuitton is owed 250,000 yuan, or $37,900 at current exchange, in economic damages.
Delortae Agency also reported in 2013, copyright and trademark infringement lawsuits against a number of counterfeit websites. Louis Vuitton set their sights on iOffer and their individual users (iOffer is a San Francisco based online trading community website that consists almost entirely of China based sellers) Websites also did not avoid their "net" as www.cheaplouisvuitton.com, a major infringement website blatantly flouting the major brands trademark with fakes, were also sued by the design house.
Like Chanel, before them, targeting individual sellers Louis Vuitton is targeting individual iOffer sellers also, for selling counterfeit items rather than to direct the suits to iOffer itself. No longer limiting themselves to the suits against domains alone and taking the fight straight to individual iOffer member merchants. Gucci also have sued individual iOffers members in similar suits against 102 individual sellers.
This maybe a trend that we will be seeing more of. Since the law seems to be telling the brands in recent rulings is that it is the brand responsibility to to protect it's property as shown in eBay Defeats Tiffany in Counterfeit Jewellery Suit, which Delortae Agency reported 20/10/2013.
Tracking the vast majority of the individual sellers will be difficult to locate and identify as they grow more sophisticated in covering their tracks to protect their proceeds from counterfeit sales. This does mean however, their individual shops within Marketplace websites such as eBay, Taobao, iOffer or Amazon, will be shut down immediately supported by a court order.
Any funds Department of Justice, in association with the National Intellectual Property Rights Coordination Centre, who can prove and trace the funds that individual sellers have amassed from the sale of counterfeits, they can be turned over to the respected brand houses who filed the suit.
This sent a very strong message to the brands but this current case could be sending a stronger one to the individual sellers.
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